Top Benefits of Using Custom Rigid Boxes for Branding and Retail

Custom rigid boxes or set-up boxes are preferred by brands to pack luxury items. They are one of the most used packaging, with a market cap of 452.96 billion in 2024 and a CAGR of 5.67%. This shows the potential in this market segment and the publicity among the masses. But what exactly makes these boxes the public darling? This blog will throw light on the top benefits of using custom rigid box for branding and retail. Let’s dive deep into the details:

1. Product Protection

This is the ultimate goal of any packaging – to protect your items. Luckily, rigid boxes carry out this deed quite diligently. The reason lies in their strong core and reinforced corners. Talking about the strong core, it is made of sturdy materials that give it durability. These stocks are given below:

• Cardboard: This is one of the most commonly used stocks to prepare rigid packaging. Available in 12 pt to 24 pt stock, this material ensures the bespoke security of the products. On top of that, it is also affordable, making it the ultimate choice of brands. Plus, you can also customize it the way you want to fit the needs of your products as well as your brand.
• Paperboard: If you want to cut the bulkiness of cardboard, your next shot is paperboard. Made of the same paper pulp, this stock has more space in its fibers. This renders it a lightweight aspect. Although costlier than cardboard, paperboard gives more flexibility to your packaging. This ensures low shipping charges and less space occupation during storage.
• Combination Stocks: For added security, brands also use a combination of cardboard and paperboard. This type is only preferred when your item is very fragile or you want to ship it to your costumes without hurting it. Mind that the combination stock could be expensive as well as bulky in weight.

2. Cost Effectiveness

Rigid boxes are not cheap to prepare. They have higher upfront costs, owing to the setup charges, the use of luxury materials, bespoke customizations as well as market research. However, they are affordable in the long run. The reason lies in their durability. Owing to their strong build, your brand faces fewer replacements. There are fewer product damages; thus, your brand sees less loss in revenue. This factor also establishes a positive brand image. This leads to customer loyalty and trust, leading to more sales.

3. Premium Look

A conclusive perk of custom rigid packaging is that it gives a premium look to your brand. With the use of high-quality materials and finish, these boxes exude a luxury touch to your items. The following touches are used to give a luxury touch to your brand:

• Lamination: This involves the wrapping of a single sheet of plastic over your boxes. This not only gives them a shiny look but also makes them professional. On top of that, this sheet also makes your packaging resistant to smudges, fingerprints, and scratches.
• Coating: This final finish utilizes a process when a liquid is sprayed over your packaging. After that, it is dried under heat, pressure, or UV. The coating has various types. Gloss coating is used for a boring look. Matte coating is used for a dull appearance. On the other hand, UV coating is preferred when you are interested in highlighting your branding elements or some part of your design.
• Specialty Touches: The role of specialty touches is to engage your audience tactically. These are two types. Embossing is used to raise your design patterns. On the other hand, debossing is utilized to produce regressed designs.

Apart from the above-mentioned aspect, you can also use different types of wrapping paper, fabric, or leather to make your boxes even more appealing to the users. You can also leverage various card products in this regard to craft attractive packaging. For instance, custom printed hang tags are utilized to add promotions, custom notes, or publicity for your items. Don’t forget the use of dividers which not only enhance the product presentation but also promote the upselling for the brand.

4. Brand Recognition

Another area where custom rigid boxes can serve you is brand recognition. With the help of this packaging, you can introduce your brand in the minds of the users, making them your loyal customers. For instance, with the use of logos, you can teach your buyers about your brand. Similarly, the use of slogans creates a familiarity in the consciousness of the users. On top of that, the use of custom messages makes the brand personalized for the clients and they are more likely to engage with your items.

Not to mention the brand consistency – ensure that all of your boxes follow the same consistency in the entire lineup. For instance, if you have adopted a blue hue, ensure to use this touch in all the other products. This indulges your brand in the minds of the buyers and they are more likely to purchase the items when they see a similarly designed rigid box.

5. Bespoke Marketing

Rigid boxes promote word-of-mouth marketing. Having said that, you can get two types of marketing from this packaging – directly and indirectly. Direct marketing is where you put efforts to promote your items. For example, you can use the surface of your boxes to promote other relevant items. This gives you more brand exposure. On a similar note, you can also add various discounts to make your brand more famous among users. These include sales like 30% off on specific items etc.

Indirect marketing means that your boxes are likely to get promoted by the buyers when they have a positive experience with your items. To leverage this aspect, you should make the packaging in a way to enhances the unboxing experience of the users. Hence, when buyers feel satisfied while interacting with the boxes, they are happy. And a happy customer is more likely to promote or teach the buyers about your brand and products.

6. Eco-friendly Rigid Boxes

Owing to the increase in sustainability, more buyers are becoming eco-conscious. They prefer buying from a brand that adds a green touch to their packaging as well as the product. The best thing about rigid boxes is that they bring an eco-friendly touch to your brand. For starters, they are crafted from stocks that are green in nature and promote recyclability as well as reusability. These include cardboard, paperboard, and Kraft.

On top of that, they also use other aspects that make your brand a sustainable one in the eyes of the users. For instance, they use green inks to print the designs on the custom packaging boxes as well as make graphics. Apart, they also use other sustainable approaches to make a name in the market. These include minimalism and a lower carbon footprint.

The quick summary is that custom rigid boxes can offer various branding and retail benefits. They can make your company a hot trend and the talk of the town in the eyes of the users. If you are thinking of adding this packaging to your product lineup, contact Packaging Mania. Place an order now to avail of up to 30% off on custom boxes.